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Is it justifiable for Willis Group Holdings to "rebrand" America's tallest building in the name of corporate greed — even despite strong public resistence? Will this move garner more respect for their firm?

Don't forget to cast your vote in the poll!

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"baaah"
Posted by Logan from Chicago, IL (Fri, Sep 26, 2014)

Hey! I know!...lets let more unknown foreign companies move in and rename all our buildings so we won't recognize our city anymore. I sure wish I could start my own business and already have my name slapped on one of the tallest buildings in the world in a completely different country I've never even been to.

"baaah"
Posted by Logan from Peirce (Fri, Sep 26, 2014)

Hey! I know!...lets let more unknown foreign companies move in and rename all our buildings so we won't recognize our city anymore. I sure wish I could start my own business and already have my name slapped on one of the tallest buildings in the world in a completely different country I've never even been to.

"Sears Tower"
Posted by Loren Anderson from Newhall, CA (Tue, Jan 7, 2014)

As far as I'm concerned it will always be the Sears Tower. I helped build it by buying tons of Craftsman tools and other goods. Willard should go back to London!

"It will always be the Sears Tower to us"
Posted by Dr. Mary Lee Swickert from Newark, IL (Wed, Sep 11, 2013)

My Dad worked for Sears for over 30 years. He was very excited to engrave his name on the steel beam that would be at the top of the Tower. In August of 1970 he was killed in an auto accident and never got to see the Tower except through all of the architectural drawings and that one steel beam. The name Sears Tower conveys the integrity of the company. Sears was loyal to its employees and they were loyal to it. Our family was made up of Sears people through and through. My Dad's boss told my widowed Mom not to worry because Sears took care of its own. They did that and none of us have ever forgotten the concern and generosity of Sears.

"Great memories"
Posted by Rose from Chicago (Sun, Jun 16, 2013)

I worked at Sears National Headquarters (Sears Tower) during the 80's. It was a great job with many fringe benefits - who could forget the sample sales & Michael Eisner and a host of Disney characters roaming the offices when Disney signed on to sell their merchandise at Sears - and gave us all as many free passes to "Oliver &Company" as we wanted. Ahhh, those were the days. Congrats SEARS Tower!

"Name change"
Posted by Rhonda Sears from New Jersey (Wed, Jun 5, 2013)

I think all building should keep their original name.And the Sears Tower is the perfect name.

""HAPPY 40TH SEARS TOWER!!!""
Posted by Beatriz Garella from Montevideo, URUGUAY (Wed, Jun 5, 2013)

I deeply enjoyed to start the year visiting the "Sears Tower". That was my first visit and I loved it (even suffering from Vertigo the experience of stepping on the crystal was unique). For many, many other years to come. Xoxo from Montevideo, Uruguay.-

"HAPPY 40TH SEARS TOWER!!!"
Posted by Nathan from Atlanta, GA (Sat, May 4, 2013)

My very first visit to the Sears Tower was in August 2011 when I was 14. I really enjoyed going up to the skydeck and going out on The Ledge! Was an amazing experience! Definitely hope to return and visit again soon :) Happy 40th Sears Tower! Always is, has been, and forever will be a beautiful Chicago landmark!

"My memories to Sears Tower"
Posted by Dr.Ferenc Angyal from Hungary,Europe (Sat, May 4, 2013)

In fact I was in Chicago many times.Last time I visited Sears Tower Sky Deck in 1994.To be there in the sky was an experience of a lifetime!!!

"My memories to Sears Tower"
Posted by Dr.Ferenc Angyal from Hungary,Europe (Sat, May 4, 2013)

In fact I was in Chicago many times.Last time I visited Sears Tower Sky Deck in 1994.To be there in the sky was an experience of a lifetime!!!

Posted by Nathan from Ohio (Fri, May 3, 2013)

here's to 40 more years! been there several times over the years, Chicago is my favorite city!

Posted by Nathan from Ohio (Fri, May 3, 2013)

here's to 40 more years! been there several times over the years, Chicago is my favorite city!

"Willis Tower "
Posted by Bob from Illinois (Fri, May 3, 2013)

Whatchoo Talkn Bout Willis. It will always be Sears Tower to me

"Sears Tower 4-ever in my heart"
Posted by Tanya Schneider from Texas (Fri, May 3, 2013)

I grew up in the area and frequently visited Chicago. No matter what the name on the building sign says...it will always be Sears Tower to me!!!

"Sears Tower 4ever!!!!"
Posted by James Viveros from Waukegan (Fri, May 3, 2013)

On May 25, 2008, My Parents and my Siblings went to visit at the Sears Tower as my Birthday Wish. I was excited to go at the top, And I enjoyed the view. I'll never forget that day and Sears Tower will always name in my mind.

"Sears Tower 4ever!!!!"
Posted by James V. from Waukegan (Fri, May 3, 2013)

On May 25, 2008, My Parents and my Siblings went to visit at the Sears Tower as my Birthday Wish. I was excited to go at the top, And I enjoyed the view. I'll never forget that day and Sears Tower will always name in my mind.

"Sears Tower 4ever!!!!"
Posted by James V. from Waukegan (Fri, May 3, 2013)

On May 25, 2008, My Parents and my Siblings went to visit at the Sears Tower as my Birthday Wish. I was excited to go at the top, And I enjoyed the view. I'll never forget that day and Sears Tower will always name in my mind.

"My visit to Sears Tower"
Posted by Darek Scibor from Lippstadt - Germany (Fri, May 3, 2013)

My first visit to Sears Tower in Chicago was in 1992. I've never seen such a skyscraper and was very excited. On the anniversary, I wish all the best! Greetings from Germany. Darek

"When I was a child"
Posted by James B. from south carolina (Fri, Apr 12, 2013)

I went to the SEARS tower when I was visiting my grand parents back in 1975 I believe.I was about 12 years old then.A friend of mine went with us to chicago that vacation.I remember the stomach sinking elevator ride up to the sky deck it was.We looked out over the city and it was amazing for us and a bit scary.But to this day,I remember it well and tell my four kids about it all the time.A part of my history.I loved going there with my grand parents and my family and my childhood friend.Great time in my life!

"SEARS TOWER and Team Challenge"
Posted by Will from Chicago (Tue, Feb 19, 2013)

I just completed a 3d puzzle of the sears tower. And guess what? The box says Sears Tower, not Willis Tower. I will NOT call it Willis tower because the adds around this landmark bother me. ALOT. Also, if there are any runners out there, you can do a half marathon as part of Team Challenge(a running program for the Crohn's andColitis Foundation, you get to go to the Sears Tower as part of the Chicago challenge. The recruitment videos say Sears Tower. Take that Willis! Some of the media still says Sears Tower!

"Is and always will be "The Sears Tower""
Posted by Mike from Wisconsin (Fri, Jan 25, 2013)

I join in the majority that will know this building and call this building the SEARS Tower

"I refuse to call it anything but the Sears Tower"
Posted by Jo from West Chicago (Mon, Oct 29, 2012)

I?ve been there a few times since its bogus name-change and I cringe every time I hear it being referred to as the Willis Tower. I?ve seen some comments here that suggest, if we were to carry the logic to the next step, that if you were to buy a Picasso, you can call it whatever you want because you happen to be the new owner, right? The comment regarding the Eiffel tower is spot on. If Willis were to purchase that, then according to the same twisted logic, Willis has a right to rename it too; and, as for the Sears Tower, to heck with culture and customs of the proud local citizens that, above all, footed the tax incentives to have it built in their back yard. And, on top of that, since Willis had utterly nothing to do with its original conception and artful design, calling it the Willis Tower is repugnant and, in effect, a fraud.

"Sears"
Posted by Jay from Chicago (Sun, Sep 23, 2012)

I have never heard a person call this building Willis outside of news or magazines. The name change is a disaster. By the way, this building is legally still named Sears Tower. "Willis" is a rented name change that will expire in a decade. Hopefully the company will wise up and see how much people hate them and will change the name back.

"Sears Tower forever "
Posted by Concerned Chicagoan from Chicago suburbs (Sun, Aug 12, 2012)

Renaming this tower is disrespectful to history, for me and most Chicagoans, it will always be Sears Tower. Even though Willis has legal naming rights, it is morally wrong, especially because of all of the local opposition. If Willis had not changed the name, I might have respected them, because of this, I detest them.

"Sears Tower"
Posted by Chris Arceneaux from Anderson. IN (Sun, May 27, 2012)

It will always be the SEARS TOWER! It's name should not have been sold out to a foreign company for just 500 jobs. How many jobs has Sears created in this country?

Displaying last 25 of 384 comments.