Sears Tower, Chicago, Illinois


	Please feel free to sign our guestbook. We appreciate hearing what you have to say about Sears Tower! If you have a news tip, simply email info@searstower.org . Is it justifiable for Willis Group Holdings to "rebrand" America's tallest building in the name of corporate greed — even despite strong public resistence? Will this move garner more respect for their firm? Don't forget to cast your vote in the poll! (Post New Comment) (View Latest Comments) "sears tower" Posted by carla from grayslake (Mon, Oct 3, 2011) Everyone knows the Sears Tower. It's iconic. If the Eiffel Tower was somehow purchased by Willis would it be called this Willis Tower too? I refuse to call Comiskey Park, Sears Tower, etc by any other name! "Name" Posted by Jeff from Chicago (Wed, Sep 21, 2011) When Willis builds a building they can name it, until then quit trying to buy integrity. "always the SEARS Tower" Posted by Longrider from Alberta, Canada (Sun, Sep 11, 2011) Someday I'm gonna visit the Windy City and of course the SEARS Tower is on top of my list of "must sees". You can call Chicago "Windy City" or "Shytown", but it's still Chicago. But the SEARS Tower will be forever SEARS Tower. If the Willis Corp. had any sense of decency, they'd return the name back to Sears Tower, but I suppose their little egos wont allow that. So tut-tut and pip-pip and jolly good for them... wankers. "always the SEARS Tower" Posted by Longrider from Alberta, Canada (Sun, Sep 11, 2011) Someday I'm gonna visit the Windy City and of course the SEARS Tower is on top of my list of "must sees". You can call Chicago "Windy City" or "Shytown", but it's still Chicago. But the SEARS Tower will be forever SEARS Tower. If the Willis Corp. had any sense of decency, they'd return the name back to Sear Tower, but I suppose their little egos wont allow that. So tut-tut and pip-pip and jolly good for them... wankers. "John hancock Is still there ?" Posted by Riccardo from Napoli - Italia (Sun, Aug 21, 2011) Reading a book i found the name... willIs tower...and i see the picture of the sears tower... Oh americans ?!? Is unbelievable !!! Tomorrow Colosseo will be coca cola stadium?!? "Sears Tower" Posted by Lisa Hemingway from Battle Creek, Mich (Wed, Aug 17, 2011) The Sears Tower was the name in which this momumental structure was unveieled. It will always continue to be the Sears Tower to me, To change it would be to change history. I say Keep the original name like it always has been. THE SEARS TOWER! Thanks! Lisa :) "YES IT MATTERS" Posted by N Trask from Las Vegas, NV (Sun, Jul 31, 2011) Yes, it DOES matter what a landmark is called. We live in a society where families are spread far and wide. Any connection to your childhood (I am from Chicago) is a sentimental treasure. THIS IS A HISTORIC LANDMARK. It will always be the Sears Tower, period! "To all TRUE Chicagoans" Posted by David from Chicago (Wed, Jun 29, 2011) Grant Park, Soldier Field, Wrigley Field, Lincoln Park and Brookfield Zoos, The "L", Buckingham Fountain, The AT&T Cloud Gate (the bean) Chicago Deep dish pizza, and the Chicago dog. You haven't "been" to Chicago without sampling the above landmarks and staples of this beautiful and strong metropolis. And you wouldn't dare sully this city by changing the names of them either. So why would you do it to the SEARS Tower? As smart and powerful as this the willis company may be, in their acquisition of the naming rights, they did not take into consideration the impact of there decision among the fine people of Chicago. It's been 2 years and some people don't know it's been changed, but those who do, generally hate it. Since we're changing names of stuff, why don't we call the Statue of Liberty "That Tall Btch in the water". I mean seriously, the willis company wasn't even founded in this Country and it's HQ isn't here either. To all those who pushed this travesty in, I hope you lose the things you most cherish and sets you apart: Your Wealth and YOUR NAME. "it will ALWAYS be the Sear Tower to me" Posted by Matt* from Philadelphia PA (Wed, Jun 15, 2011) How they could change the name after 36 years is totally beyond me. Would you change the name "Empire State Building" to satisfy a tenant? Heck no! Never!! That's because it's THE Empire State Building, it cannot be anything else. Same goes with the Sears Tower, it is THE Sears Tower. "Sears Tower, Willis Tower, World Trade Center - Freedom " Posted by Sara from New York (Sat, May 14, 2011) We are America... I have been through the WTC devastation by losing almost 300 colleagues and a place I could NEVER go back to. All my stuff, friends and associates GONE!!! did it matter what it was called??? the name changed in the aftermath, the new towers will be called something else. I grew up in the Midwest, my grandmother worked for Sears for 20 years... I used to think she worked for the Sears Tower... So am I disappointed its called Willis Tower? Nope, know why? Cuz I am not adverse to change... Big word for you??? that means I am not scared of change and I can know my memories will go on and as yours!!! "No to name change" Posted by Paul E. Czekanski from Miami, Florida (Wed, Feb 23, 2011) Sorry for my typos in my preceding message. No, definitely the building should remain the Sears Tower. No to Willis Tower, or Corporate Greed Tower. Keep it as it is and it was Sears in the first place who had the vision to embark on such a venture. "Sears Tower" Posted by Paul E. Czekanski from Miami, FL (Wed, Feb 23, 2011) Beautiful building. Enuoyed my vist with my family in August 2009. Made my hert ache for the loss of the World Trade Center, with which I was very familiar. However, you Cicagoans should all be proud of this majestic treasure. ""Obscene" name change" Posted by Acacia Wolf from Navarre, FL (Mon, Jan 24, 2011) OK, Willie Tower on Wacker Drive? C'mon, it is not only symbolically obscene but literally. We want Sears Tower back. "Renaming Sears Tower." Posted by Gip Moore from North Pole Alaska (Mon, Jan 17, 2011) I say no to Willis Group renaming Sears Tower. This building is a national landmark, historical treasure and should always be our Sears Tower. "Sears Tower" Posted by Verica from Lansing Il (Tue, Dec 28, 2010) The Most beautiful ,the tallest in my hart,..in The world Building is and always will be... "Sears Tower" Happy New Year 2011!!! I'm proud to say, that I was former Employe,of Sears Tower Sky deck Group reservation Manager!!!! Stay Tall Forever!!! All my Love Verica Knezevich "Thank you" Posted by Md.Kamrul hassan from Beaumont, Texas (Fri, Oct 29, 2010) I found this site very useful .Thanks for sharing these ineteresting facts "I never got to vote!" Posted by Curtis from Utah (Mon, Oct 11, 2010) I didn't even know the name had changed. I searched for Sears Tower and all of this stuff came up about some Willis Tower. I thought my computer was messed up. I don't know who willis thinks they are, but you can't change the name of a National Landmark without talking to the rest of the nation. The Sears Tower will always be the Sears Tower. "Sears Towers in 5000 Years" Posted by I Love Sears from New New New York City (Mon, Sep 27, 2010) What You think Sears Tower will be in 5000 Years. I Hope The Name Changes back to Sears Tower, I Heard A New Rumour about Sears Tower. The Rumour is that Willis Towers might change it's name to Sears Willis Tower, "Re-named" Posted by Anne from Birmingham, UK (Sat, Sep 11, 2010) Chicago is a city America can be proud of. I visited from the UK and thought the people were very friendly and the architecture very impressive, and the streets seemed very clean. Sears Tower observation deck is a great way to view other examples of the city's architecture and I particularly enjoyed spotting the boats on the lake and the Picasso sculpture. I still refer to the building as Sears Tower because I was there in 2002, before the name changed. Changing the name doesn't affect what the building represents, but I agree it was probably motivated by financial gain. "The Name" Posted by K. Johnson from Montgomery, Al (Tue, Sep 7, 2010) It was named the Sears Tower I believe it should remain the Sears Tower. "SEARS TOWER" Posted by Tom from Sugar Land, TX (Mon, Aug 2, 2010) To the people at Willis Group in London - You can call it Willie Tower or Queenie Tower or whatever you want, but it will always be SEARS TOWER. That will never ever change for us Americans. "fear of heights" Posted by amber from cambridge,On.Canada (Wed, Jul 14, 2010) I am planning my first visit to Chicago this year. My question to all you guys,will I have a problem visiting the top. As I said, I have a fear of heights,my husband would love for us to go up there. Thanks. "Comin For A Visit!" Posted by NoahHogan from New Marshfield, Ohio (Wed, Jul 7, 2010) Dear Willie, GREAT NEWS: We might be heading "up" your way soon!!! :) Can't wait to meet you; & see the Windy City!!! S.Y.S.--See you soon, Noah Hogan "Sears Tower" Posted by Hope from Ruppel (Sat, Jul 3, 2010) I am from Wisconsin and have been in the Sears Tower about 15 years ago on a tour and I will never forget that experience and I will always call the Sears Tower by it's name. It's like changing the Constitution to a different name. It's just not right. "Awesome" Posted by Tereza from Czech republic (Mon, Jun 21, 2010) I was there 2 years ago. Amazing view on the amazing town of Chicago. You must see that! Displaying last 25 of 351 comments.

Please feel free to sign our guestbook. We appreciate hearing what you have to say about Sears Tower! If you have a news tip, simply email info@searstower.org .

Is it justifiable for Willis Group Holdings to "rebrand" America's tallest building in the name of corporate greed — even despite strong public resistence? Will this move garner more respect for their firm?

Don't forget to cast your vote in the poll!

(Post New Comment)
(View Latest Comments)

View Latest Comments

"sears tower"
Posted by carla from grayslake (Mon, Oct 3, 2011)

Everyone knows the Sears Tower. It's iconic. If the Eiffel Tower was somehow purchased by Willis would it be called this Willis Tower too? I refuse to call Comiskey Park, Sears Tower, etc by any other name!

"Name"
Posted by Jeff from Chicago (Wed, Sep 21, 2011)

When Willis builds a building they can name it, until then quit trying to buy integrity.

"always the SEARS Tower"
Posted by Longrider from Alberta, Canada (Sun, Sep 11, 2011)

Someday I'm gonna visit the Windy City and of course the SEARS Tower is on top of my list of "must sees". You can call Chicago "Windy City" or "Shytown", but it's still Chicago. But the SEARS Tower will be forever SEARS Tower. If the Willis Corp. had any sense of decency, they'd return the name back to Sears Tower, but I suppose their little egos wont allow that. So tut-tut and pip-pip and jolly good for them... wankers.

"always the SEARS Tower"
Posted by Longrider from Alberta, Canada (Sun, Sep 11, 2011)

Someday I'm gonna visit the Windy City and of course the SEARS Tower is on top of my list of "must sees". You can call Chicago "Windy City" or "Shytown", but it's still Chicago. But the SEARS Tower will be forever SEARS Tower. If the Willis Corp. had any sense of decency, they'd return the name back to Sear Tower, but I suppose their little egos wont allow that. So tut-tut and pip-pip and jolly good for them... wankers.

"John hancock Is still there ?"
Posted by Riccardo from Napoli - Italia (Sun, Aug 21, 2011)

Reading a book i found the name... willIs tower...and i see the picture of the sears tower... Oh americans ?!? Is unbelievable !!! Tomorrow Colosseo will be coca cola stadium?!?

"Sears Tower"
Posted by Lisa Hemingway from Battle Creek, Mich (Wed, Aug 17, 2011)

The Sears Tower was the name in which this momumental structure was unveieled. It will always continue to be the Sears Tower to me, To change it would be to change history. I say Keep the original name like it always has been. THE SEARS TOWER! Thanks! Lisa :)

"YES IT MATTERS"
Posted by N Trask from Las Vegas, NV (Sun, Jul 31, 2011)

Yes, it DOES matter what a landmark is called. We live in a society where families are spread far and wide. Any connection to your childhood (I am from Chicago) is a sentimental treasure. THIS IS A HISTORIC LANDMARK. It will always be the Sears Tower, period!

"To all TRUE Chicagoans"
Posted by David from Chicago (Wed, Jun 29, 2011)

Grant Park, Soldier Field, Wrigley Field, Lincoln Park and Brookfield Zoos, The "L", Buckingham Fountain, The AT&T Cloud Gate (the bean) Chicago Deep dish pizza, and the Chicago dog. You haven't "been" to Chicago without sampling the above landmarks and staples of this beautiful and strong metropolis. And you wouldn't dare sully this city by changing the names of them either. So why would you do it to the SEARS Tower? As smart and powerful as this the willis company may be, in their acquisition of the naming rights, they did not take into consideration the impact of there decision among the fine people of Chicago. It's been 2 years and some people don't know it's been changed, but those who do, generally hate it. Since we're changing names of stuff, why don't we call the Statue of Liberty "That Tall B*tch in the water". I mean seriously, the willis company wasn't even founded in this Country and it's HQ isn't here either. To all those who pushed this travesty in, I hope you lose the things you most cherish and sets you apart: Your Wealth and YOUR NAME.

"it will ALWAYS be the Sear Tower to me"
Posted by Matt from Philadelphia PA (Wed, Jun 15, 2011)

How they could change the name after 36 years is totally beyond me. Would you change the name "Empire State Building" to satisfy a tenant? Heck no! Never!! That's because it's THE Empire State Building, it cannot be anything else. Same goes with the Sears Tower, it is THE Sears Tower.

"Sears Tower, Willis Tower, World Trade Center - Freedom "
Posted by Sara from New York (Sat, May 14, 2011)

We are America... I have been through the WTC devastation by losing almost 300 colleagues and a place I could NEVER go back to. All my stuff, friends and associates GONE!!! did it matter what it was called??? the name changed in the aftermath, the new towers will be called something else. I grew up in the Midwest, my grandmother worked for Sears for 20 years... I used to think she worked for the Sears Tower... So am I disappointed its called Willis Tower? Nope, know why? Cuz I am not adverse to change... Big word for you??? that means I am not scared of change and I can know my memories will go on and as yours!!!

"No to name change"
Posted by Paul E. Czekanski from Miami, Florida (Wed, Feb 23, 2011)

Sorry for my typos in my preceding message. No, definitely the building should remain the Sears Tower. No to Willis Tower, or Corporate Greed Tower. Keep it as it is and it was Sears in the first place who had the vision to embark on such a venture.

"Sears Tower"
Posted by Paul E. Czekanski from Miami, FL (Wed, Feb 23, 2011)

Beautiful building. Enuoyed my vist with my family in August 2009. Made my hert ache for the loss of the World Trade Center, with which I was very familiar. However, you Cicagoans should all be proud of this majestic treasure.

""Obscene" name change"
Posted by Acacia Wolf from Navarre, FL (Mon, Jan 24, 2011)

OK, Willie Tower on Wacker Drive? C'mon, it is not only symbolically obscene but literally. We want Sears Tower back.

"Renaming Sears Tower."
Posted by Gip Moore from North Pole Alaska (Mon, Jan 17, 2011)

I say no to Willis Group renaming Sears Tower. This building is a national landmark, historical treasure and should always be our Sears Tower.

"Sears Tower"
Posted by Verica from Lansing Il (Tue, Dec 28, 2010)

The Most beautiful ,the tallest in my hart,..in The world Building is and always will be... "Sears Tower" Happy New Year 2011!!! I'm proud to say, that I was former Employe,of Sears Tower Sky deck Group reservation Manager!!!! Stay Tall Forever!!! All my Love Verica Knezevich

"Thank you"
Posted by Md.Kamrul hassan from Beaumont, Texas (Fri, Oct 29, 2010)

I found this site very useful .Thanks for sharing these ineteresting facts

"I never got to vote!"
Posted by Curtis from Utah (Mon, Oct 11, 2010)

I didn't even know the name had changed. I searched for Sears Tower and all of this stuff came up about some Willis Tower. I thought my computer was messed up. I don't know who willis thinks they are, but you can't change the name of a National Landmark without talking to the rest of the nation. The Sears Tower will always be the Sears Tower.

"Sears Towers in 5000 Years"
Posted by I Love Sears from New New New York City (Mon, Sep 27, 2010)

What You think Sears Tower will be in 5000 Years. I Hope The Name Changes back to Sears Tower, I Heard A New Rumour about Sears Tower. The Rumour is that Willis Towers might change it's name to Sears Willis Tower,

"Re-named"
Posted by Anne from Birmingham, UK (Sat, Sep 11, 2010)

Chicago is a city America can be proud of. I visited from the UK and thought the people were very friendly and the architecture very impressive, and the streets seemed very clean. Sears Tower observation deck is a great way to view other examples of the city's architecture and I particularly enjoyed spotting the boats on the lake and the Picasso sculpture. I still refer to the building as Sears Tower because I was there in 2002, before the name changed. Changing the name doesn't affect what the building represents, but I agree it was probably motivated by financial gain.

"The Name"
Posted by K. Johnson from Montgomery, Al (Tue, Sep 7, 2010)

It was named the Sears Tower I believe it should remain the Sears Tower.

"SEARS TOWER"
Posted by Tom from Sugar Land, TX (Mon, Aug 2, 2010)

To the people at Willis Group in London - You can call it Willie Tower or Queenie Tower or whatever you want, but it will always be SEARS TOWER. That will never ever change for us Americans.

"fear of heights"
Posted by amber from cambridge,On.Canada (Wed, Jul 14, 2010)

I am planning my first visit to Chicago this year. My question to all you guys,will I have a problem visiting the top. As I said, I have a fear of heights,my husband would love for us to go up there. Thanks.

"Comin For A Visit!"
Posted by NoahHogan from New Marshfield, Ohio (Wed, Jul 7, 2010)

Dear Willie, GREAT NEWS: We might be heading "up" your way soon!!! :) Can't wait to meet you; & see the Windy City!!! S.Y.S.--See you soon, Noah Hogan

"Sears Tower"
Posted by Hope from Ruppel (Sat, Jul 3, 2010)

I am from Wisconsin and have been in the Sears Tower about 15 years ago on a tour and I will never forget that experience and I will always call the Sears Tower by it's name. It's like changing the Constitution to a different name. It's just not right.

"Awesome"
Posted by Tereza from Czech republic (Mon, Jun 21, 2010)

I was there 2 years ago. Amazing view on the amazing town of Chicago. You must see that!

Displaying last 25 of 351 comments.